Encouraging kids & adults to be active has long known to have positive benefits both physically and emotionally. Providing a safe and stimulating cycling environment will help inspire users' personal and social development.
Together with RTSG Neuroscientists, Specialized launched a groundbreaking study that analyzed the effects riding had on school children dealing with ADHD symptoms. The results were, in short, awesome. Kids in the study showed improved attention, more “normal” neuroelectric brain activity post-ride, better overall mood, and reduced BMI and waist size. Many of these positive aspects were noticeable even after just one ride and the program demonstrated an 87% retention rate with kids.
“The findings also indicated there may be factors more unique to cycling that make it especially effective when it comes to the brain benefits of exercise. Factors like maintaining balance, being outdoors, riding in groups and the rhythmic motion of pedaling we theorize may have contributed to our findings being so profound”
-Dr. Lindsay Thornton, Lead researcher and Sports Psychologist
There are numerous ways you can get involved in sponsorship.
Please drop us an email to start the conversation.